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    <title>Brixus365 Blog</title>
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    <description>Guides, best practices, and product updates from Brixus365 — the email platform for campaigns, transactional sends, and the MCP server.</description>
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    <lastBuildDate>Thu, 25 Jun 2026 00:00:00 GMT</lastBuildDate>
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      <title>What Is Transactional Email? A Plain-English Guide</title>
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      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
      <description>Transactional emails are the receipts, password resets, and order updates your product sends one person at a time, triggered by something they did. Here&apos;s how they differ from marketing email, the common types, and how sending actually works.</description>
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      <title>Email Marketing for D2C &amp; Ecommerce Brands: A Practical Playbook</title>
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      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <description>For a direct-to-consumer brand, email is the one channel you own outright — no algorithm, no ad auction. Here&apos;s how the pieces fit together: the transactional email that builds trust, the campaigns that drive revenue, and the deliverability work that keeps both landing.</description>
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      <title>How to Send Email with Python Using the Brixus365 API</title>
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      <pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate>
      <description>Send your first email from Python in about five minutes — no SDK required, just the requests library and one HTTP POST. Covers starter templates, your own HTML, dynamic data, batch sends, and error handling.</description>
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      <title>The email MCP server: what your AI assistant can do with email</title>
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      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <description>Connect Brixus365 to Claude, Cursor, or any AI assistant and it can design, send, schedule, and track email — just by asking. Here&apos;s what that unlocks, the use cases that work today, and how to run it hosted or self-hosted.</description>
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      <title>Quick SMTP Setup: From DNS to First Email in 10 Minutes</title>
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      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <description>A hands-on walkthrough of SMTP integration for Django, Rails, Node.js, and more — covering DNS records, credentials, code examples in four languages, common error codes, and production readiness.</description>
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      <title>Email Automation with AI Agents: Using MCP with Claude Desktop, Claude Code, Cursor, and Cline</title>
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      <pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate>
      <description>A practical guide to using the Brixus365 MCP server to give AI agents the ability to send and manage email — setup for each client, example workflows, safety controls, and where AI-orchestrated email is going.</description>
      <category>Guides</category>
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      <title>The Brixus365 Email API: A Developer&apos;s Quick Start (Authentication, Idempotency, Webhooks)</title>
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      <pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate>
      <description>A first-build walkthrough of the Brixus365 transactional email API -- authentication, sending your first email, idempotency keys, error handling, webhooks, and what to watch for in production.</description>
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      <title>Transactional Email Analytics: Delivery Tracking, Open Rates, and Bounce Monitoring</title>
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      <pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate>
      <description>Every transactional email moves through a status lifecycle -- pending, sent, delivered, opened, clicked. Here is how to track every stage, monitor bounces and complaints, and use per-template analytics to keep your critical emails healthy.</description>
      <category>Product Updates</category>
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      <title>Sending Transactional Email with Brixus365: REST API, SMTP, and Everything In Between</title>
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      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <description>A complete guide to sending transactional emails -- order confirmations, password resets, shipping notifications -- via REST API or SMTP. Includes migration paths from SendGrid and Mailgun, attachment handling, and template integration.</description>
      <category>Product Updates</category>
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      <title>How to Configure Email Sending in Brixus365: A Step-by-Step Guide</title>
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      <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
      <description>A complete walkthrough of setting up your sending domain, DNS records, and verified sender addresses in Brixus365 -- with provider-specific guides and troubleshooting tips.</description>
      <category>Guides</category>
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      <title>API Keys Done Right: Scoped Permissions for Third-Party Integrations</title>
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      <pubDate>Fri, 13 Mar 2026 00:00:00 GMT</pubDate>
      <description>A technical guide to building and managing API keys with granular, scoped permissions -- so a compromised integration cannot take down your entire account.</description>
      <category>Guides</category>
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      <title>Bounce Management: The Silent Killer of Email Campaigns</title>
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      <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
      <description>Bounces silently destroy your sender reputation, waste your budget, and distort your analytics. Here is how to detect, classify, and automatically suppress them before the damage is done.</description>
      <category>Best Practices</category>
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      <title>WhatsApp Template Message Guidelines: Everything You Need to Know Before You Hit Submit</title>
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      <pubDate>Sat, 28 Feb 2026 00:00:00 GMT</pubDate>
      <description>A practical, policy-grounded guide to creating WhatsApp Business API template messages that get approved the first time -- covering naming rules, formatting, variables, translation, and Meta&apos;s approval process.</description>
      <category>Guides</category>
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      <title>Multi-Channel Marketing Strategy: Email, SMS, and WhatsApp Working Together</title>
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      <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
      <description>A practical guide to orchestrating email, SMS, and WhatsApp campaigns across the full customer journey -- including channel selection, timing, compliance, and unified measurement.</description>
      <category>Best Practices</category>
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      <title>Understanding Email Analytics: The Metrics That Actually Matter</title>
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      <pubDate>Sat, 21 Feb 2026 00:00:00 GMT</pubDate>
      <description>A clear-eyed guide to the email metrics that drive real decisions -- open rate, CTR, CTOR, bounces, unsubscribes, and spam complaints -- plus how Apple MPP changed the game and what to do about it.</description>
      <category>Guides</category>
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      <title>Email Deliverability Guide: How to Land in the Inbox, Not the Spam Folder</title>
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      <pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate>
      <description>A comprehensive guide to SPF, DKIM, and DMARC authentication, IP warm-up, sender reputation, list hygiene, and everything else you need to reliably reach the inbox.</description>
      <category>Guides</category>
    </item>
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      <title>Writing Email Subject Lines That Actually Get Opened</title>
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      <pubDate>Sat, 14 Feb 2026 00:00:00 GMT</pubDate>
      <description>A practical, data-backed guide to crafting subject lines that earn the open -- covering length, personalization, proven formulas, A/B testing, and the mistakes that kill open rates.</description>
      <category>Best Practices</category>
    </item>
    <item>
      <title>Email List Hygiene: Why Cleaning Your List Is the Best Thing You&apos;ll Do for Your Campaigns</title>
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      <pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate>
      <description>A dirty email list is costing you more than you think -- in deliverability, sender reputation, and cold hard cash. Here is how to clean it up and keep it that way.</description>
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