Every dollar matched through December 31st · 92% goes to programs.
✦ Year-end giving · Double your impact
Together, we've changed
1,400 lives this year.
Your gift goes directly to families in need — clean water, school supplies, and emergency shelter. Every dollar is matched through December 31st.
1,400+
Lives impacted
$2.1M
Raised in 2025
92%
To programs
— Choose your impact
Tax-deductible · EIN 82-4913001 · Secure payment
Veritas Foundation · 501(c)(3) · 100 W 33rd St · New York NY 10001
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A watch you notice is a watch that has failed at its only job.
Eleven years designing instrument panels before she made a watch. No date window, no logo on the dial.
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August,in five numbers.
Monthly report · Prepared for Northwind Coffee
+34%
sessions
2.9%
conversion
$61k
attributed revenue
The paid social experiment worked.
We moved 40% of the budget out of search and into paid social for August. It returned more than search did at the same spend.
What moved
Paid social carried the month
What we fixed
Checkout drop-off, halved
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The Bright LaneBrief
Marketing news, curated by people who act on it too
In today’s email
UX best practices · Website design · E-commerce · Fantastic finds
1. Five UX practices that quietly increase revenue
Size guides — 87% of apparel sites don’t have them.
Human models — 69% of sites don’t use them.
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