Brixus365 Blog — Email Marketing, Deliverability, Transactional API Guides
Field Notes

Brixus365 Blog

Honest guides on deliverability, list hygiene, and transactional email — written by the team building Brixus365.

What Is Transactional Email? A Plain-English Guide

Transactional emails are the receipts, password resets, and order updates your product sends one person at a time, triggered by something they did. Here's how they differ from marketing email, the common types, and how sending actually works.

What you'll learn

  • What transactional email means
  • Transactional vs marketing email
  • The common types (with examples)
Transactionalemail marketing
8 min read

Email Marketing for D2C & Ecommerce Brands: A Practical Playbook

For a direct-to-consumer brand, email is the one channel you own outright — no algorithm, no ad auction. Here's how the pieces fit together: the transactional email that builds trust, the campaigns that drive revenue, and the deliverability work that keeps both landing.

What you'll learn

  • Why email is the D2C channel you own
  • The three jobs email does for a store
  • Transactional: the trust layer
Generalemail marketing
10 min read

The email MCP server: what your AI assistant can do with email

Connect Brixus365 to Claude, Cursor, or any AI assistant and it can design, send, schedule, and track email — just by asking. Here's what that unlocks, the use cases that work today, and how to run it hosted or self-hosted.

What you'll learn

  • What an email MCP server is
  • What you can actually do with it
  • Works with the assistant you already use
Generalemail marketing
7 min read

Quick SMTP Setup: From DNS to First Email in 10 Minutes

A hands-on walkthrough of SMTP integration for Django, Rails, Node.js, and more — covering DNS records, credentials, code examples in four languages, common error codes, and production readiness.

What you'll learn

  • SMTP vs API: When to Use Which
  • The 4-Step Flow
  • Step 1: Verify Your Domain
Setupemail marketing
12 min read

Email Automation with AI Agents: Using MCP with Claude Desktop, Claude Code, Cursor, and Cline

A practical guide to using the Brixus365 MCP server to give AI agents the ability to send and manage email — setup for each client, example workflows, safety controls, and where AI-orchestrated email is going.

What you'll learn

  • What MCP Is and Why Email Matters
  • Use Cases for AI-Orchestrated Email
  • Brixus365 MCP Server Overview
Generalemail marketing
11 min read

The Brixus365 Email API: A Developer's Quick Start (Authentication, Idempotency, Webhooks)

A first-build walkthrough of the Brixus365 transactional email API -- authentication, sending your first email, idempotency keys, error handling, webhooks, and what to watch for in production.

What you'll learn

  • Why a Developer-Friendly API Matters
  • The API in 60 Seconds
  • Authentication: X-API-Key
Generalemail marketing
10 min read

Transactional Email Analytics: Delivery Tracking, Open Rates, and Bounce Monitoring

Every transactional email moves through a status lifecycle -- pending, sent, delivered, opened, clicked. Here is how to track every stage, monitor bounces and complaints, and use per-template analytics to keep your critical emails healthy.

What you'll learn

  • Why Tracking Matters
  • Email Status Lifecycle
  • The Analytics Dashboard
Analyticstransactional analyticsemail status tracking
10 min read

Sending Transactional Email with Brixus365: REST API, SMTP, and Everything In Between

A complete guide to sending transactional emails -- order confirmations, password resets, shipping notifications -- via REST API or SMTP. Includes migration paths from SendGrid and Mailgun, attachment handling, and template integration.

What you'll learn

  • What Are Transactional Emails?
  • Two Ways to Send
  • Sending via REST API
Transactionaltransactional emailtransactional API
12 min read

Bounce Management: The Silent Killer of Email Campaigns

Bounces silently destroy your sender reputation, waste your budget, and distort your analytics. Here is how to detect, classify, and automatically suppress them before the damage is done.

What you'll learn

  • Why Bounces Are the Silent Killer
  • Understanding Bounce Types
  • The Hidden Cost of Ignoring Bounces
Bouncesbounce managementhard bounce
13 min read

WhatsApp Template Message Guidelines: Everything You Need to Know Before You Hit Submit

A practical, policy-grounded guide to creating WhatsApp Business API template messages that get approved the first time -- covering naming rules, formatting, variables, translation, and Meta's approval process.

What you'll learn

  • What Are Template Messages?
  • Template Naming Rules
  • Content Formatting Rules
WhatsAppWhatsApp BusinessWhatsApp templates
9 min read