Read your campaign results

Open any campaign from the Campaigns list to see its report. Delivery metrics update as confirmations come in — opens and clicks keep flowing in real time as recipients engage.

The report has three tabs: Analytics, Content, and Recipients.

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Analytics tab

The Analytics tab is the default view. It loads as soon as you open a campaign.

Delivery metrics

Four cards across the top track how your send went:

Metric	What it shows
Sent	Total messages dispatched to recipients
Delivered	Messages accepted by the recipient’s mail server. If the count is still climbing shortly after sending, that’s normal — confirmations arrive over the minutes after dispatch. The card shows an “awaiting confirmation” count while any messages are still in-flight.
Bounced	Messages rejected by the recipient’s mail server. Includes a complaint count if any recipients marked the email as spam.
Failed	Messages that couldn’t be sent — invalid address format, domain not found, or a similar pre-send error.

Engagement metrics

Four more cards track what recipients did with the email:

Metric	What it shows
Open Rate	Percentage of delivered emails that were opened, counted once per recipient (unique opens). If a recipient opened more than once, the total is shown alongside the unique count.
Click Rate	Percentage of delivered emails where a link was clicked, counted once per recipient (unique clicks). Total clicks shown alongside unique if recipients clicked more than once.
CTOR	Click-to-open rate — the percentage of people who opened your email and then clicked a link. Measures how compelling your content is to people who did open. A low CTOR relative to a high open rate usually means the content or CTA isn’t landing.
Unsubscribed	Recipients who clicked the unsubscribe link.

Engagement over time

The area chart below the metric cards shows opens and clicks over time, with controls for the window and interval:

Control	Options
Time window	Last 7 days / Last 14 days / Last 30 days / This month / All time
Interval	Hourly / Daily

Use this chart to see when recipients engaged most — useful for timing future campaigns to the same recipients.

Link performance

The link performance table lists every URL in your email and how many recipients clicked each one.

Column	What it shows
Link URL	The destination URL. The unsubscribe link is listed separately and not counted in the content link total.
Unique Clicks	Recipients who clicked this link at least once
Total Clicks	All clicks on this link, including repeated clicks by the same recipient
CTR	Unique clicks as a percentage of delivered recipients

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Content tab

The Content tab shows the rendered HTML email exactly as it was sent — subject line at the top, full email body below. Use this as a reference when cross-checking results against specific links or copy.

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Recipients tab

The Recipients tab lists every person the campaign was sent to, with their individual delivery and engagement details.

Filters

Filter	Options
Search	Filter by name or email address
Status	All Statuses / Sent / Delivered / Opened / Clicked / Bounced

Columns

Column	What it shows
Email / Phone	Recipient’s contact address
Name	Recipient name if available
Status	Delivery and engagement badges — delivered, opened, clicked, bounced, unsubscribed
Delivered At	Timestamp in your account timezone
Metrics	Opens and clicks count for this recipient

Click the history icon on any row to see that recipient’s full audit trail — exactly when they received, opened, and clicked, down to the timestamp.

Export to CSV

Click Export CSV in the top-right corner to request a full recipient report. The export runs in the background and a download link is sent to your account email — usually ready within a minute or two. You can track export status in Reports.

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What’s next

You want to…	Go to
Understand what each campaign status means	Campaign statuses
Build a workflow that reacts to opens and clicks	Build your first workflow
See analytics across all your campaigns	Spark Analytics
Schedule your next campaign	Schedule a campaign for later